- WooCommerce
- Figma
How Vegan Fox Grew Turnover 33.9% and 25.5% With an Ongoing Focus on Store Performance
Vegan Fox operated an older eCommerce website that was slow, outdated, visually dated, and in need of both technical and eCommerce improvements. The project objective was to maintain a reliable WooCommerce store while continuously improving conversion rate, Average Order Value, customer experience, checkout usability, product pages, upsells, and the post-purchase journey.
- Turnover +33.9% YoY in 2024
- Turnover +25.5% YoY in 2025
- Moved from negative to positive profitability in 2025
Vegan Fox
Vegan Fox operated an older eCommerce website that was slow, outdated, visually dated, and in need of both technical and eCommerce improvements. WD Market developed a new WooCommerce eCommerce website, after which the relationship evolved from a one-time development project into long-term technical support and continuous optimization.
- Europe — B2C + B2B
- vegan-fox.com
- WooCommerce / WordPress
Services Provided:
- WooCommerce Website Development
- Maintenance
- CRO
- UX Improvements
- Ongoing eCommerce Optimization
The Challenge
The Starting Point
Vegan Fox operated an older eCommerce website that was slow, outdated, visually dated, and in need of both technical and eCommerce improvements. WD Market developed a new WooCommerce eCommerce website, after which the relationship evolved from a one-time development project into long-term technical support and continuous optimization.
What the Client Believed Was Wrong
The initial challenge was the overall quality of the existing eCommerce platform: performance, technology, visual presentation, and the ability to support the business effectively online. After the new website was launched, the challenge shifted from rebuilding to continuously improving individual parts of the customer journey.
What Had Already Been Tried
Vegan Fox already had an eCommerce website before WD Market, but it had become technically and visually outdated. WD Market replaced this with a new WooCommerce platform and has since continuously improved areas such as checkout and product pages.
Why It Needed Attention
The original website needed modernization. After the rebuild, the business recognized that eCommerce performance requires continuous improvement rather than treating the new website as a finished one-time project. The relationship has therefore gradually expanded into ongoing maintenance and CRO.
Risk of Doing Nothing
The store could continue operating, but unnecessary friction and missed commercial opportunities would remain across checkout, cart, product pages, upsells, reviews, and post-purchase interactions. The website would gradually become reactive maintenance rather than an actively optimized eCommerce channel.
Constraints That Shaped the Solution
Improvements need to be commercially proportionate to the size of the eCommerce business. Rather than large one-time investments, the stronger model is often to divide improvements into smaller, clearly justified phases that can be implemented and measured progressively.
What Success Needed to Mean
A stable eCommerce platform that continuously becomes easier to use and more commercially effective, supported by a partner who proactively identifies opportunities instead of waiting for the client to specify every development task.
Our Approach
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What the Evidence Showed
The strongest opportunity is not another large redesign but continuous incremental CRO. Individual areas such as product pages, side cart, checkout, Thank You page, upsells, reviews, bundles, mobile UX, navigation, conversion messaging, and trust elements can each create opportunities to reduce friction or increase order value.
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What We Prioritized First
The initial priority was replacing the slow, technically outdated eCommerce website with a new WooCommerce store. After launch, technical support and maintenance helped keep the platform reliable, while checkout and product-page improvements addressed specific parts of the customer journey.
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How We Delivered It
WD Market initially developed the new WooCommerce store and then remained involved through technical support, maintenance, bug fixing, development, checkout optimization, and product-page improvements. The relationship now follows an ongoing Analyze → Prioritize → Improve → Measure approach rather than relying on occasional large redesign projects.
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How the Engagement Evolved
The relationship evolved from website development → technical support → recurring maintenance → continuous CRO partnership. As individual customer-journey opportunities were identified, work expanded beyond technical maintenance into checkout optimization, product pages, side cart, post-purchase experience, upsells, reviews, and other conversion-focused initiatives.
The People Behind The Work
Project / Account Management, WooCommerce Development, Technical Support, QA, UX/CRO & eCommerce Consulting.
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Einārs Melderis
Project Manager
Focus: Project Delivery · Communication · Coordination
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Tomass Bērziņš
Head of E-Commerce & Co-Owner
Focus: Growth strategy · CRO · Customer Journey
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Lauris Priede
Chief Technology Officer
Focus: Architecture · Integrations · Performance
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Deins Grets
Head of UI/UX & CRO
Focus: UI/UX · Usability · Customer Journeys · CRO
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Anush Avetisyan
QA Team Lead
Focus: QA · Payments · Integrations · Release Quality
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Mārcis Motcats
E-commerce System Engineer
Focus: Full-scale enterprise systems · Automation Workflows · Technology
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Rainers Leitarts
Full-stack Developer
Focus: Development · Integrations · Checkout
25+ Developers, Designers, CRO Specialists & others Strategic Decisions
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Recommendation
The initial website modernization was necessary. Since then, WD Market has shifted the emphasis toward smaller, evidence-based improvements rather than repeatedly proposing large redesigns.
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What We Deliberately Did Not Recommend
We do not recommend repeatedly redesigning large parts of the website when smaller, higher-impact CRO improvements can be implemented instead. We also avoid trying to replace existing advertising or email marketing partners where there is no clear business reason to do so.
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Rebuild / Redesign / Spend Decision
The stronger strategy for the current stage of the business is incremental CRO: identify a specific opportunity, improve it, measure the impact, and then prioritize the next initiative rather than committing to another major rebuild.
Results We Delivered
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Measured Results
Turnover +33.9% YoY in 2024, followed by another +25.5% YoY increase in 2025. The business also moved from negative to positive profitability in 2025, while WD Market continued improving the eCommerce experience through CRO and technical optimization.
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Evidence and Metrics
Company financial data shows strong year-over-year improvement alongside the eCommerce and optimization partnership. Turnover increased +33.9% in 2024 and a further +25.5% in 2025. Profitability also improved materially, with the company moving from a loss in 2024 to profit in 2025. On the eCommerce side, WD Market has continuously reduced customer-journey friction through checkout, product-page, side-cart, and post-purchase CRO improvements.
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What the Client Gained Beyond the Metric
Beyond strong business growth, Vegan Fox gained a long-term WooCommerce and CRO partner responsible for continuously identifying friction, proposing improvements, maintaining the platform, and developing the customer journey rather than treating eCommerce as a one-time website project.
- +33.9% Turnover 2024 Year over year.
- +25.5% Turnover 2025 A further year-over-year increase.
- Profit 2025 From a loss in 2024 to profit in 2025.
