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Technology stack:
  • WooCommerce
  • Figma

How We Rescued Amalgam Captures’ WooCommerce Migration and Lifted Its Sales Baseline by 20–30%

Amalgam Captures was attempting to migrate its established digital eCommerce business from Wix to WooCommerce with another development partner. The project objective was to successfully complete the WooCommerce migration without disrupting the existing business, preserve customers, historical orders and SEO value, and establish a scalable technical foundation for future revenue growth, CRO, analytics and retention initiatives.

How We Rescued Amalgam Captures’ WooCommerce Migration and Lifted Its Sales Baseline by 20–30% — desktop
How We Rescued Amalgam Captures’ WooCommerce Migration and Lifted Its Sales Baseline by 20–30% — mobile
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CUSTOMER SAY: Excellent
  • Client-reported sales baseline +20–30%
  • WooCommerce migration completed and stabilized
  • Deeper funnel and CLTV analytics implemented

Amalgam Captures

Amalgam Captures was attempting to migrate its established digital eCommerce business from Wix to WooCommerce with another development partner. The project had run into significant technical problems, delays and communication issues, leaving the migration incomplete and putting the new store launch at risk.

  • eCommerce Migration Rescue
  • WooCommerce Development
  • CRO
  • Advanced Analytics & Ongoing Optimization
Amalgam Captures shop with filters and cart
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Services Provided:

  • eCommerce Migration Rescue
  • WooCommerce Development
  • CRO
  • Advanced Analytics
  • Ongoing Optimization
Challenge

The Challenge

The Starting Point

Amalgam Captures was attempting to migrate its established digital eCommerce business from Wix to WooCommerce with another development partner. The project had run into significant technical problems, delays and communication issues, leaving the migration incomplete and putting the new store launch at risk.

What Had Already Been Tried

Another development agency had already been hired to migrate the business from Wix to WooCommerce. Significant work had been completed, but technical and delivery problems prevented the project from reaching a reliable production launch.

Why It Needed Attention

Initially, the immediate problem was getting an already-started migration successfully completed and published. The client needed a technically capable partner who could step into an existing project, resolve outstanding issues and get the new WooCommerce store live.

Risk of Doing Nothing

Confidence in the previous development partner had deteriorated and the migration could no longer remain unfinished. The business needed a reliable partner to take ownership of the project and protect the continuity of an established global eCommerce operation.

Constraints That Shaped the Solution

WD Market inherited an existing migration rather than starting with a clean build. The team had to understand another developer’s implementation, preserve customer and historical order data, correctly configure WooCommerce, implement redirects and resolve unexpected production issues under significant launch pressure.

What Success Needed to Mean

First, get the new WooCommerce store live and stable without compromising the existing business. After launch, success shifted toward creating a faster, more measurable and continuously improving eCommerce operation capable of supporting ambitious growth.

Our Approach

  • What the Evidence Showed

    The migration itself was only the first problem. Once the store was live, there were multiple opportunities across UX, technical performance, SEO, checkout, product discovery, analytics and retention. The business also lacked sufficient visibility into how customers moved through the purchasing funnel across traffic sources, devices and markets.

  • What We Prioritized First

    Launch stability and business continuity came first. Customer accounts, historical orders, SEO redirects, checkout functionality and the production environment had to work correctly before investing heavily in optimization. Once that foundation was stable, the focus shifted toward measurement, CRO and growth.

  • How We Delivered It

    WD Market first took ownership of the failed migration and production launch. This included WooCommerce publishing, customer-account migration, historical-order migration, SEO redirects, WooCommerce configuration and launch stabilization. After launch, the engagement moved into continuous development: UX improvements, CRO, technical optimization, SEO improvements, analytics, maintenance and email automation.

  • How the Engagement Evolved

    What began as support for publishing an existing migration evolved into WD Market taking ownership of the launch and becoming Amalgam Captures’ long-term eCommerce partner. After stabilization, the relationship expanded into continuous development, CRO, advanced analytics, maintenance and lifecycle email marketing.

Team

The People Behind The Work

Project Manager, WooCommerce Developers, UX/UI, CRO Specialist, Data/Analytics Specialist, QA, Email Marketing.

  • Einārs Melderis

    Einārs Melderis

    Project Manager

    Focus: Project Delivery · Communication · Coordination

  • Tomass Bērziņš

    Tomass Bērziņš

    Head of E-Commerce & Co-Owner

    Focus: Growth strategy · CRO · Customer Journey

  • Deins Grets

    Deins Grets

    Head of UI/UX & CRO

    Focus: UI/UX · Usability · Customer Journeys · CRO

  • Anush Avetisyan

    Anush Avetisyan

    QA Team Lead

    Focus: QA · Payments · Integrations · Release Quality

  • Rainers Leitarts

    Rainers Leitarts

    Full-stack Developer

    Focus: Development · Integrations · Checkout

team einars melderisteam tomass berzinsteam deins gretsteam anush avetisyan 25+ Developers, Designers, CRO Specialists & others
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Strategy

Strategic Decisions

  • WD Market developers reviewing code

    Recommendation

    The scope changed after technical assessment. WD Market was initially brought in to help complete the publishing process. After reviewing the project, it became clear that the existing developer could not reliably complete the migration, so WD Market recommended taking full ownership of the remaining migration and launch instead of attempting to work around an unstable delivery process.

  • Two WD Market specialists discussing a laptop screen

    What We Deliberately Did Not Recommend

    We did not recommend abandoning the migration and starting the entire project again from zero. Wherever possible, WD Market preserved usable existing work and focused resources on resolving the critical issues required to launch and stabilize the business.

  • WD Market developer working at a dual-monitor desk

    Rebuild / Redesign / Spend Decision

    The immediate priority was business continuity and a successful WooCommerce launch. Broader UX, CRO, analytics and feature improvements could then be implemented incrementally based on business value and evidence.

Related Services

  • Store migration
  • WooCommerce Development
  • CRO
  • Email Marketing

Results We Delivered

  • Measured Results

    Client-reported sales baseline approximately +20–30% compared with the previous website. In addition, the migration was successfully completed and the WooCommerce store stabilized, creating the technical and analytics foundation required for continued optimization.

  • Evidence and Metrics

    Following the migration and subsequent optimization work, the client reported that the sales baseline is approximately 20–30% higher compared with the previous website. WD Market has also implemented deeper funnel analytics covering customer flow, Add-to-Cart, cart progression, Reached Checkout, Conversion Rate, returning customers and CLTV segmentation.

  • What the Client Gained Beyond the Metric

    Amalgam Captures gained a dependable long-term eCommerce development partner and significantly greater visibility into its business. Instead of operating with surface-level sales data, the company can increasingly understand the complete purchase funnel, customer behavior, returning-customer contribution and CLTV — while continuously improving the store based on evidence.

  • +20–30% Sales baseline Client-reported, compared with the previous website.
  • Rescued Wix → WooCommerce migration Customer accounts, historical orders and SEO redirects preserved.
  • Full funnel Analytics Add-to-Cart, checkout, conversion, returning customers and CLTV.
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