ERP & CRM Integration Get in touch now

eCommerce ERP Integration and CRM for Connected Operations

WD Market delivers eCommerce ERP integration and CRM automation purpose-built for stores that need reliable data flows, clean records and scalable operations – without fragile plugins or vendor lock-in.

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Built for Scale, Accuracy, and Operational Control

We help both growing and enterprise-grade companies connect their eCommerce platforms with ERPs, CRMs, and inventory systems through custom, performance-safe integrations that support real business logic, not generic sync rules.

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Benefits

Who This Service Is Built For

This service is designed for companies that have outgrown manual processes and disconnected tools:

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Boost Efficiency, Safely

eCommerce businesses seeking to optimize, maintain, and evolve ERP and CRM integrations without disrupting live operations.

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Unified Systems for B2B Success

B2B and hybrid B2C/B2B companies using ERPs and CRMs alongside online stores.

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Automate Your Workflows

Teams relying on manual exports, Excel workflows, or duplicated data.

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Ready for Next-Level Expansion

Businesses planning automation, scale, or multi-country expansion.

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Unify Your Tech Stack

Companies with large product catalogs, legacy ERPs, or middleware requirements.

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Master Multi-Location Operations

Organizations running multiple warehouses, stores, or currencies.

If your sales, finance, and operations teams are working with different data, integration is no longer optional – it’s infrastructure.


Why us?

Why WD Market’s Integrations Scale Better

Unlike generic integration providers, WD Market builds integrations specifically for eCommerce realities

eCommerce-first logic

Orders, refunds, VAT, stock, and fulfillment are handled correctly—not as flat records.

No plugin dependency

Custom middleware avoids fragile connectors and upgrade-related failures

Business-aware synchronization

Sync rules reflect how your business operates, not how a plugin was designed.

Scalable from day one

For tailored operational logic beyond standard frameworks

We align technology choice with business strategy, ensuring
long-term stability, performance, and extensibility.
Explore ERP Integration
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Problems We Solve

Disconnected systems create friction across the business. Our integrations eliminate:

  • Manual order imports into ERP systems
  • Stock mismatches and overselling
  • Incorrect VAT or country-specific pricing
  • Performance issues caused by third-party plugins
  • Conflicting data between sales, finance, and logistics
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Business Outcome

A fully synchronized, scalable commerce operation:

  • Orders flow automatically from store → ERP
  • Inventory updates across all channels in near real time
  • Finance receives accurate, structured data
  • Customer history is centralized
  • Operations scale without operational overhead or data chaos
Deliverables

Core Deliverables

WD Market provides end-to-end ERP & CRM integration, from architecture to long-term support.

Integration Architecture & Data Flow Mapping

Design comprehensive data flow mapping and system architecture for seamless integration across your entire tech stack.

Testing & Validation

Rigorous validation and quality assurance.

  • Test coverage 96.4%
  • Success rate 98.8%

Security & Permission Configuration

Enterprise-grade security and role-based access.

A+

Custom APIs

Build middleware and custom integrations for any system.

REST
GraphQL
SOAP
Webhooks

Error Handling

Automatic retries and comprehensive logging.

3 errors occurred

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ERP & CRM Data Synchronization

Automated Workflows

Configure real-time triggers and scheduled batch processes.

Real-time events

Instant

Scheduled jobs

24/7

Conditional logic

Smart

Multi-step chains

Complex

This ensures your systems remain aligned, auditable, and maintainable as your business evolves.
Technologies Used

Integration & Technology Approach

Our integrations are built using modern, API-first and event-driven architectures

REST & GraphQL APIs

Build flexible, efficient APIs with REST or GraphQL, tailored to your data needs and client requirements.

REST endpoints

Fast

GraphQL queries

Efficient

Redis queues

Cron scheduling

Job Monitoring

Message Queues & Schedulers

Async processing with queues and scheduled tasks for reliable, scalable operations.

Legacy System Support

Connecting modern apps to legacy systems using XML, SOAP, and other traditional protocols.

  • XML Parsing
  • SOAP Support

Secure Authentication

OAuth2, API keys, and JWT tokens for enterprise-grade security and access control.

OAuth2

Secure

JWT tokens

Stateless

API keys

Simple

Versioned integrations for long-term stability

API versioning strategies for backward compatibility and long-term stability.

v1.0
v2.0
v3.0
Backwards compatible
Elegant syntax
Classic APIs
Massive ecosystem
Non-blocking I/O
NPM ecosystem
Sockets
Streaming

Custom Middleware

Laravel or Node.js middleware solutions for data transformation and business logic.

Webhooks And Event-Based Triggers

Real-time event-driven architecture for instant system updates and notifications.

All integrations run outside the storefront, protecting checkout speed and admin performance

Certified & Proven

Platforms & Systems We Work With

WD Market provides end-to-end ERP & CRM integration, from architecture to long-term support.

eCommerce Platforms

Expert integrations with top eCommerce platforms: Shopify, WooCommerce, and Magento.

ERP & CRM Systems

Our approach is system-agnostic and designed to adapt to legacy environments.

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Plan Selection

Integration Pricing Plan

A structured, low-risk approach designed for operational stability:

Fixed-Price Implementations:

€3,000 – €15,000+

Best for clearly defined ERP integration projects with a fixed scope.

  • ERP integration with one or more external systems (e.g. CRM, eCommerce, WMS, accounting tools)
  • Standard ERP data mapping (customers, products, orders, inventory, invoices)
  • Batch or real-time synchronization (scope-defined)
  • Configuration, testing, and go-live support

Custom Enterprise ERP Integrations

Custom Pricing (scope-based)

Designed for complex, multi-system, or multi-entity ERP environments.

  • Custom ERP integration architecture
  • Advanced real-time data flows
  • High-availability & scalability planning
  • Dedicated technical consulting and solution design

Process

Our Delivery Process

A structured, low-risk approach designed for operational stability:

Discovery & requirements analysis

Data mapping & ownership definition

Integration architecture design

Development & implementation

Typical Timeline

Architecture & data mapping: 1 week
Development: 2–6 weeks
Testing & validation: 1–2 weeks
Go-live & stabilization: 1 week
Reviews

Real Results From Real Launches View all

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Mēbeļu Nams Team
CEO of “Mēbeļu Nams”
5.0

Our website was outdated, and we had communication problems with the previous service provider. We are very glad that WD Market has appeared on our way. Considering that we have a large online store, the entire context with information storage was transferred. Now we have a new modern website mebeles.lv with an excellent UI/UX design. Communication with the company is impeccable. Having started a fruitful cooperation with WDM, we continue to develop with their help. We definitely recommend WD Market for website creation and company growth!

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Jekaterina Malceva
Head of Marketing Department at "Multipack"
5.0

From the very beginning, after discussing MULTIPACK business goals and the challenges we were facing with the development of our new e-shop, I understood that WD Market was the agency we wanted to sign the contract with. How did I know? Because of their attitude. They truly understood our vision, our business needs, and, as a Project Manager, I felt that they also understood the complexity behind the project. From the first conversations, WD Market supported us every step of the way – not just as a service provider, but as a real partner. A tremendous amount of effort was invested in understanding all the API challenges between our internal software and the web platform. The team provided valuable eCommerce tips and best practices, integrated smart solutions, and always looked for the best possible way forward. WD Market proved their competence at every level. A special gratitude goes to IT Project Manager, whose technical expertise, dedication, and problem-solving skills helped solve challenges that at times seemed almost impossible. We would also like to thank WD Market Business Development Manager, Project Manager, Web Designer and the entire WD Market team, including everyone who stood behind the scenes, for their professionalism, responsiveness, patience, and commitment throughout the project. Together, we have moved the MULTIPACK e-shop to one modern, safe, and functional platform; imported more than 2,000 products; created a multi-language online shopping environment for packaging solutions; implemented complex API integration; reviewed and improved our online business model; developed both B2C and B2B functionality; and we continue improving and developing our eCommerce tool further. Thank you, WD Market, for being by our side in this important project. We truly appreciate your support, your expertise, and the human attitude you brought into the cooperation! We definitely recommend WD Market, and I am sure that all my colleagues involved in this project would join me in this recommendation. Visit www.multipack.lv – and if you are planning to refresh, improve, or create a brand-new e-shop, look no further for an eCommerce partner!

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Agnese Brige
Head of eCommerce at "LYL"
5.0

Great team, the implemented project (web) perfectly reflects IT and design trends, the service was provided within the agreed time and in general within very operational deadlines. Dynamic communication and rapid support! Let’s continue our cooperation in the implementation of future steps!

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Marta Šulce
CEO of “Silmachy”
5.0

Happy with our new internet store / website made by WD Market, that is faster, more intuitive and has more important features and options that make the whole customer experience better. Thank you!

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Jimmy Li
Co-Founder of "Bigvita"
5.0

Excellent experience working on my Shopify website audit and design. They were knowledgeable, thorough, and clearly understood the platform inside and out. The recommendations were practical and made a real difference to how the site looks and performs. Communication was smooth throughout, and the work was delivered on time. Definitely recommend to anyone looking to improve their Shopify store.

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Angela Solkesz
Founder of "Juve Naturals"
5.0

Sharp and insightful. Tomass & team from WD Market really takes the effort to understand your business, look through all analytics and immediately come with clear recommendations from the get go. A great partner for growth. Highly recommend.

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Maria Wodzinska
CEO of "Stoic Beauty"
5.0

Working with WD Market for a CRO audit was a great experience. Their decision making is data driven and not just vibes! Each part of the process was clearly presented and made good business sense to tackle step by step, with priority projects made clear so that we can approach the most urgent items first.

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Agnese Vaļuka
CEO of "Meža Darzs"
5.0

"We decided to trust the WD MARKET team to create our new website, as our previous website was outdated and lacked modern features and functionality. From the very beginning, we truly appreciated the communication and attitude – for us, that is one of the most important parts of any cooperation. The WD MARKET team works professionally, is genuinely committed to delivering great results, and is always able to suggest the best and most practical solutions, rather than simply completing tasks without added value. Communication was always fast, clear, and polite, and throughout the whole process we felt that our needs were truly heard and understood. Thank you for the great work and a very pleasant collaboration, we can confidently recommend WD MARKET to anyone looking for a high-quality website and a professional approach!"

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Aigars Indrikovs
Sales Director at "MRS Electronic"
5.0

Working with WD Market has been a complete game changer for our business. Now I truly understand the difference between a regular IT company and a specialized eCommerce agency — it’s like night and day. The team at WD Market is incredibly proactive and results-oriented. Instead of us wasting time trying to figure out what to do next, they consistently come with clear strategies, data-driven recommendations, and smart solutions that make a real impact. Their deep understanding of eCommerce, digital marketing, and growth optimization has helped us move forward much faster and with more confidence. The quality of their work is exceptional — from planning and execution to communication and follow-up, everything is done with precision and genuine care for our success. They don’t just deliver tasks; they act like a true partner, always thinking ahead and helping us grow. If you’re serious about scaling your eCommerce business, WD Market is the kind of partner that will take you there. Their expertise, initiative, and commitment make all the difference.

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Abbas Khatamian
Managing Director at "BeautyWellness"
5.0

We conducted the Usability Audit with WD Market and we are very happy with the experience and insights gained.

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Ronalds Burnickis
Founder of "BAVA"
5.0

"Previously, our website was not sufficiently designed to ensure that the sales page would inspire trust among clients, especially those who had never heard of our brand. WD Market opened our eyes to crucial details we had overlooked and clearly pointed out that these shortcomings were preventing us from achieving high conversion rates. They not only identified the problems but also offered concrete solutions and helped us implement them in practice. As a result, our website gained a more professional look, became more trustworthy to potential clients, and significantly improved our sales performance. A huge thank you to the WD Market team for their dedication and support – they helped our company reach the next level and strengthened our position in the market."

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Maija Rieksta-Riekstiņa
Founder of "VeganFox"
5.0

"WD Market helped us build a new WordPress webshop and went a step further by developing an AI-based tool to monitor our webshop and B2B sales results. This tool saves us hours of manual work that we previously spent tracking results in Excel spreadsheets and collecting data from multiple platforms and tables. As a company manager, it’s important for me to keep track of results online and be able to access them quickly with just a few clicks. We were especially impressed by the fast development process and the smooth communication throughout the project. I appreciated that there were never objections about something being impossible—only immediate proposals with several options for solving each problem. It’s not easy to exceed our expectations, but in this case, WD Market clearly did."

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Reinholds Pirags
Partner at "HackMotion"
5.0

Excellent team, we quickly agreed on the needed steps to improve our WordPress page performance and they quickly implemented the changes. The new page reached our speed performance targets.

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Egija
CEO of "RSP Travel"
5.0

Thank you, WD Market, for the quality work, friendly attitude and nice communication! They fulfill everything they promise, respond promptly to problems and do not delay with answers. Definitely very knowledgeable and experienced, whom both large and smaller companies can trust. I would definitely recommend working with them!

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Deniss Mihailovs
Development Manager at "Omniva"
5.0

We have collaborated on several projects, everything always goes smoothly. I also really like WDMarket's Agile approach with the ability to adapt to the client's needs at any time.

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Arthur
CEO of "Top1 Locksmith Yorkshire"

Very responsive and quickly provided useful advice!! I recommend it!!

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Katriona
CEO of "Small Batch"
5.0

"Tomass from WD Market – STAR Tomass from WD Market was a pleasure to work with. Offering invaluable insights with a mix of quick wins and longer term solutions. I hope to keep working with him in the future and would recommend any e-com business having a WD Market audit."

Case Studies

Case Study Highlights and Business Outcomes

Bicycle retail

Veloexpress

ERP & CRM Integration That Unified Complex B2B Operations

Multiple systems synchronized into a single, automated workflow.

Challenge

Pricing mismatches, fragmented stock sources, complex B2B pricing rules, and manual order handling across ERP, CRM, and eCommerce systems.

Solution

Custom ERP & CRM integration with real-time stock and pricing sync via APIs and XML feeds. Automated customer migration, batch-based cost calculations, B2B pricing logic, and group-based product visibility.

Results Achieved

Real-time stock sync across sales channels Automatic group and wholesale pricing Automated invoicing, no manual review Less manual order handling Faster order-to-shipment processing
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Furniture & Home Decor

PerleOutlet

Technical Audits & eCommerce Diagnostics That Uncovered Hidden Issues

Clear insights replaced guesswork across complex eCommerce setups.

Challenge

Unclear technical issues, slow site performance, and hidden risks caused by outdated code, plugins, databases, and infrastructure.

Solution

Performed in-depth technical and speed audits to identify security vulnerabilities, outdated components, database bloat, and performance bottlenecks across hosting, themes, plugins, and custom code.

Results Achieved

Clear identification of speed bottlenecks Actionable recommendations with next steps Solid foundation for fixes and improvements Full visibility into technical and performance issues
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Bicycle & Cycling equipment retailer

AstraVelo

Magento Multi-Store Platform Built for International Growth

A scalable eCommerce foundation for complex retail operations.

Challenge

Supporting multi-country sales, large catalogs, multiple inventories, and ERP-connected retail operations on an outdated, non-scalable platform.

Solution

Built a Magento 2 multi-store setup for four countries with custom UI/UX, advanced catalog navigation, and full Horizon ERP integration for real-time stock and automated order processing.

Results Achieved

Localized multi-country stores Real-time stock sync Automated orders & warehouse Scales 50,000+ SKUs Enhanced mobile shopping & checkout
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Food & Beverage

Cietais Rieksts

Frozen Berry eCommerce site Redesign That Drove Revenue Growth

A conversion-focused web shop redesign replaced an outdated platform.

Challenge

An outdated eCommerce site that was hard to use and underperforming in conversions

Solution

Complete web shop redesign with focus on modern design, user experience optimization, and email automation implementation based on expert eCommerce recommendations.

Results Achieved

Higher conversion rate  Increased online revenue Automated email flows supporting sales
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Form

Ready to Connect Your Systems Without Risk?

Whether you’re scaling operations, replacing manual workflows, or modernizing legacy infrastructure, WD Market delivers ERP and CRM integrations engineered for eCommerce performance and long-term stability.

What We Implement/Solutions we offer:

  • Scalable – Grow without redoing your systems.

  • Automate Workflows – Save time, reduce errors.

  • Modernize Infrastructure – Upgrade without disruption.

  • High Performance – Optimized for eCommerce volume.

  • Stable & Reliable – Built for long-term growth.

  • Risk-Free – Smooth implementation with expert support.

    How Can We Help You?

    eCommerce ERP Integration: Common Questions

    How should eCommerce, ERP and CRM data flow be designed?

    A robust eCommerce ERP integration defines clear data ownership and reliable flows for products, customers, orders, stock, pricing and fulfilment across your store, ERP and CRM – whether on Shopify, WooCommerce or Magento.

    When is a custom integration necessary?

    Custom eCommerce ERP integration is necessary when off-the-shelf connectors cannot handle your data model, volume or business rules, or when reliability and error handling are critical.

    Why do eCommerce integrations break?

    Integrations break from fragile plugins, unhandled errors, API changes and poor architecture. Purpose-built integration with monitoring and error handling prevents silent data loss.

    Which data should synchronise in real time?

    Stock, orders and pricing usually need real-time or near-real-time sync, while finance and reporting can run in batches – balanced by a well-designed eCommerce ERP integration.

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