- WooCommerce
- Figma
How Tremun Piercing Improved The Site Speed and Built an Ongoing Technical Partnership
Tremun already operated a B2B WooCommerce store serving professional piercing businesses, but the website needed significant speed and technical performance improvements. The project objective was to improve the technical performance and reliability of Tremun's existing WooCommerce store while establishing a stronger foundation for continuous eCommerce improvement and future modernization.
- Website speed improved
- Technical reliability improved
- Recurring WooCommerce partnership established
Tremun Piercing
Tremun already operated a B2B WooCommerce store serving professional piercing businesses, but the website needed significant speed and technical performance improvements. The company approached WD Market specifically for help improving the performance of the existing eCommerce platform.
- Spain / Europe — B2B
- tremunpiercing.com
- WordPress / WooCommerce
Services Provided:
- WooCommerce Speed Optimization
- Technical Improvements
- Support
- Ongoing Development
The Challenge
The Starting Point
Tremun already operated a B2B WooCommerce store serving professional piercing businesses, but the website needed significant speed and technical performance improvements. The company approached WD Market specifically for help improving the performance of the existing eCommerce platform.
What the Client Believed Was Wrong
The initial problem was straightforward: WooCommerce speed and technical performance. Tremun wanted its existing website to perform better rather than immediately replacing the platform.
Why It Needed Attention
Website performance had become important enough for Tremun to seek specialist WooCommerce support. The initial optimization project subsequently demonstrated enough value for the relationship to continue beyond the original scope.
Risk of Doing Nothing
Existing performance and technical issues would continue affecting the B2B purchasing experience, while Tremun would remain dependent on reactive fixes rather than having a technical partner capable of continuously improving the platform.
Constraints That Shaped the Solution
Tremun operates a specialized B2B eCommerce business, meaning the website needs to support professional buyers, efficient product discovery and repeat purchasing. The client is also cost-conscious, so larger improvements need a clear technical or commercial justification rather than being proposed simply as additional development.
What Success Needed to Mean
A faster, more reliable WooCommerce store supported by a technical partner that can resolve problems quickly and continuously improve the eCommerce experience as business requirements evolve.
Our Approach
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What the Evidence Showed
The relationship demonstrated that Tremun’s needs extended beyond a one-time performance project. After the initial optimization, the company continued requiring WooCommerce updates, bug fixes, technical improvements, development and performance work, turning an isolated project into recurring technical cooperation.
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What We Prioritized First
Speed and technical performance, because those were the client’s immediate problems. The strategy was to improve the existing WooCommerce foundation first rather than introduce unnecessary platform changes.
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How We Delivered It
WD Market initially focused on WooCommerce speed and technical optimization. Following the initial engagement, the scope expanded into ongoing WooCommerce updates, bug fixing, development tasks, website optimization, performance improvements and broader eCommerce improvements.
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How the Engagement Evolved
A one-time technical optimization engagement developed into an ongoing WooCommerce relationship. More recently, the scope has begun moving from purely technical support toward CRO and website modernization, with WD Market recommending that the externally created redesign be optimized for conversion before development begins.
The People Behind The Work
Account / Project Management, WooCommerce Development, Technical/Performance Specialists, QA; CRO/UX expertise for the proposed modernization phase.
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Jānis Strautiņš
Support Team Lead
Focus: Support · Troubleshooting · Coordination
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Tomass Bērziņš
Head of E-Commerce & Co-Owner
Focus: Growth strategy · CRO · Customer Journey
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Lauris Priede
Chief Technology Officer
Focus: Architecture · Integrations · Performance
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Deins Grets
Head of UI/UX & CRO
Focus: UI/UX · Usability · Customer Journeys · CRO
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Anush Avetisyan
QA Team Lead
Focus: QA · Payments · Integrations · Release Quality
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Rainers Leitarts
Full-stack Developer
Focus: Development · Integrations · Checkout
25+ Developers, Designers, CRO Specialists & others Strategic Decisions
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Recommendation
The original request to improve WooCommerce speed and technical performance was a valid problem and became the starting point of the relationship.
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What We Deliberately Did Not Recommend
We did not recommend replacing WooCommerce or immediately rebuilding the entire website simply because performance improvements were required. The initial focus remained on optimizing and supporting the existing platform.
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Rebuild / Redesign / Spend Decision
More recently, Tremun obtained a new website design externally. Rather than immediately proceeding to development, WD Market identified opportunities to improve that design from a CRO perspective first.
Results We Delivered
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Measured Results
Improved website speed load. The confirmed outcome is that the initial performance project developed into recurring WooCommerce development and technical cooperation.
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Evidence and Metrics
The initial engagement specifically addressed website speed and technical performance.
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What the Client Gained Beyond the Metric
Tremun gained an ongoing WooCommerce technical partner rather than a supplier for a single optimization project. WD Market now supports technical issues, platform improvements and development while increasingly contributing strategic eCommerce/CRO expertise.