- WooCommerce
- Figma
How Mežadārzs Increased Revenue 400% After Rebuilding Its eCommerce Platform
Mežadārzs was operating an outdated custom-built eCommerce website with significant technical limitations, poor usability and very low online sales. The project objective was to transform eCommerce into a meaningful revenue channel by replacing the outdated platform, improving customer experience and product discovery, and creating a scalable foundation for continuous CRO, analytics, SEO and online growth.
- Revenue +400% following the eCommerce transformation
- WooCommerce rebuild launched
- CRO, analytics and SEO foundation established
Mežadārzs
Mežadārzs was operating an outdated custom-built eCommerce website with significant technical limitations, poor usability and very low online sales. Despite selling premium, high-value products from established brands, the digital experience was not effectively supporting the company's commercial potential.
- Latvia — B2C
- mezadarzs.lv
- WooCommerce
Services Provided:
- eCommerce Rebuild
- WooCommerce Development
- CRO
- UX/UI
- Advanced Analytics
- SEO
The Challenge
The Starting Point
Mežadārzs was operating an outdated custom-built eCommerce website with significant technical limitations, poor usability and very low online sales. Despite selling premium, high-value products from established brands, the digital experience was not effectively supporting the company’s commercial potential.
What the Client Believed Was Wrong
The existing website had become outdated both technically and from a customer-experience perspective. It was difficult to use, limited what the business could improve and was generating very few online purchases.
What Had Already Been Tried
Mežadārzs had been operating through its existing custom-built eCommerce website, but its technical limitations and usability problems prevented it from becoming an effective online sales channel.
Why It Needed Attention
The existing platform was no longer sufficient for the company’s growth ambitions, while the LIAA digitalization programme created an opportunity to make a more substantial investment in modernizing the eCommerce operation.
Risk of Doing Nothing
The business would continue relying heavily on offline sales while its eCommerce channel underperformed. Technical limitations and poor usability would continue restricting the company’s ability to convert online demand for premium garden equipment into purchases.
Constraints That Shaped the Solution
Mežadārzs sells relatively complex and often high-value products that customers may need to research and compare before purchasing. The digital experience therefore needed to communicate product information clearly while translating the company’s offline strengths — expertise, consultation, installation and servicing — into an online environment.
What Success Needed to Mean
Build an eCommerce channel capable of generating meaningful sales while maintaining the trust and expertise customers associate with the physical business. Longer term, success means continuously increasing conversion and making it easier for customers to discover, evaluate and purchase the right products online.
Our Approach
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What the Evidence Showed
The problem was broader than visual design. The existing technical foundation limited development, while usability friction made it difficult for customers to discover, evaluate and purchase products online. For premium garden equipment, the website also needed to build sufficient confidence for customers to make higher-consideration purchases digitally.
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What We Prioritized First
A modern and reliable eCommerce foundation. Before advanced CRO, analytics or marketing initiatives could create meaningful value, Mežadārzs needed a platform capable of supporting a better customer journey and continuous development.
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How We Delivered It
WD Market helped prepare and manage the LIAA project and developed a completely new WooCommerce eCommerce platform. Following launch, the relationship expanded into continuous optimization through a comprehensive eCommerce Usability Audit, CRO, product-page improvements, side-cart optimization, upsells, advanced GA4 eCommerce tracking, SEO and ongoing UX/WooCommerce development.
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How the Engagement Evolved
What began as an eCommerce redevelopment project evolved into a long-term growth and optimization partnership. After the new platform demonstrated strong commercial potential, the focus expanded into usability analysis, CRO, advanced analytics, product-page optimization, upselling and SEO.
The People Behind The Work
Project Management, UX/UI Design, WooCommerce Development, CRO / Usability Specialist, Analytics, SEO, QA / Technical Support.
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Einārs Melderis
Project Manager
Focus: Project Delivery · Communication · Coordination
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Tomass Bērziņš
Head of E-Commerce & Co-Owner
Focus: Growth strategy · CRO · Customer Journey
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Lauris Priede
Chief Technology Officer
Focus: Architecture · Integrations · Performance
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Deins Grets
Head of UI/UX & CRO
Focus: UI/UX · Usability · Customer Journeys · CRO
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Anush Avetisyan
QA Team Lead
Focus: QA · Payments · Integrations · Release Quality
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Mārcis Motcats
E-commerce System Engineer
Focus: Full-scale enterprise systems · Automation Workflows · Technology
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Rainers Leitarts
Full-stack Developer
Focus: Development · Integrations · Checkout
25+ Developers, Designers, CRO Specialists & others Strategic Decisions
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Recommendation
No major strategic reversal was required. The condition of the existing custom-built platform justified replacing it rather than continuing to invest in a technically limited foundation.
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What We Deliberately Did Not Recommend
We did not recommend continuing to patch and extend the outdated custom platform. Its technical and usability limitations were significant enough that incremental improvements would not provide the foundation required for long-term eCommerce growth.
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Rebuild / Redesign / Spend Decision
This was a case where rebuilding was commercially justified. The existing platform was part of the problem, so WD Market developed a new WooCommerce store and then shifted the focus toward continuous optimization rather than repeated redesigns.
Results We Delivered
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Measured Results
400% revenue increase following the eCommerce transformation, alongside record business performance after launch.
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Evidence and Metrics
The previous website generated very few online sales and suffered from significant usability and technical limitations. Following the eCommerce transformation, revenue increased 4x, while the company achieved record business performance following the launch.
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What the Client Gained Beyond the Metric
Mežadārzs gained a scalable eCommerce channel rather than simply a replacement website. The company now has the technical and analytical foundation to continuously improve product discovery, conversion, AOV and customer experience while supporting customers across both digital and physical touchpoints.
- +400% Revenue Following the eCommerce transformation.
- Record Business performance Record business performance after launch.
- Rebuilt WooCommerce store Replacing an outdated custom-built website.
