How RIPO International Grew Turnover from €200K to €500K
One insect net brand, multiple country websites, and a checkout that was losing customers. We consolidated everything into one high-converting platform — and rebuilt it until it was right.
RIPO International
RIPO International manufactures and sells premium insect nets — custom-fitted for windows, doors, and gates — across multiple European markets. Their product is strong: lifetime guarantee, aluminium construction, easy DIY installation, and a growing base of 10,000+ satisfied customers. But the business was running on a fragmented infrastructure. Each country had its own separate website, maintained independently, with inconsistent branding and no unified conversion strategy. Traffic was coming in. Revenue wasn’t keeping up.
Services Provided:
- Full UX/UI Redesign
- Multi-Country Platform Consolidation Into One Site
- Checkout Flow Optimisation
- CRO Strategy And Implementation
- B2C And B2B Journey Separation
- Product Catalog Restructuring
The Challenge
Turning a multi-market product into a single, high-converting online business.
Fragmented Multi-Country Infrastructure
Each market operated its own website — separate maintenance, inconsistent branding, and no ability to optimise conversion across the business as a whole.
Checkout Losing Customers at the Final Step
The purchase flow had friction points that were causing drop-off right at the moment of commitment — the most expensive place in any e-commerce funnel to lose a customer.
No Unified Brand Experience
Without a single platform, it was impossible to build consistent trust signals, social proof, and messaging that worked across all markets simultaneously.
Underutilised Social Proof
Hundreds of genuine student success stories existed but weren’t being surfaced where they could influence new visitors at the moment of decision.
B2B Potential Left Unaddressed
The product had clear commercial and industrial applications, but the site was built purely for B2C — leaving an entire revenue segment without a dedicated journey.
Our Approach
Architecting Growth Through Technical Precision
Unified Multilingual Platform Architecture
Consolidated all separate country websites into one unified multilingual platform, giving the business central control over branding, messaging, and conversion optimisation across every market
CRO-Led UI Iteration Process
Rebuilt the UI multiple times — iterating based on CRO insights until the experience was genuinely converting, not just visually clean
Frictionless Checkout Optimization
Restructured and streamlined the checkout flow, removing friction points that were causing drop-off at the final step of the purchase journey
Separate B2C and B2B User Journeys
Separated B2C and B2B journeys on the platform, giving commercial buyers a dedicated path and opening a new revenue segment
Simplified Product Discovery and Ordering
Restructured the product catalog to make custom sizing, product selection, and ordering intuitive for first-time buyers
Results We Delivered
The results highlight the measurable impact of our collaboration—turning strategy, technology, and execution into real business growth.
Launch a store that dominates the market?
We take care of the technical details so you can focus on scaling your business and increasing revenue.
Our Approach:
- 60-minute strategy call to understand your vision
- Complete technical analysis
- Custom development proposal
- Success roadmap showing profitable store plan
- 100% risk-free – launch success guaranteed