Managing 50,000 products across multiple countries sounds impressive. Until you have to keep everything in sync.
Astra Velo had the products and the ambition to dominate the regional cycling market. However, their existing platform was creating significant operational drag.
Managing massive inventories, complex product variations, and localized storefronts manually was no longer sustainable.
They needed a system that could move as fast as their ambition. Here is how we built it.
Key Takeaways
- 50,000+ SKUs transformed into a structured, scalable catalog
- One Magento system powering 4 localized storefronts
- Real-time inventory sync across all physical and online stores
- Full ERP automation replacing manual workflows
The Pain: The Inventory Blind Spot
Managing 50,000+ items is difficult, but in the cycling industry, it’s a nightmare if your systems aren’t synchronized.
A single bicycle model can have five frame sizes, three colorways, and dozens of compatible spare parts – from groupsets to specific derailleur hangers.
Before we began, Astra Velo was struggling with disconnected data. Stock levels in physical stores were disconnected from the online shop, which was especially dangerous during seasonal peaks.
In the bike business, spring demand can break a manual system in days. If a customer in one country bought the last 54cm carbon frame in-store, but it remained “Available” online for another country, it led to failed orders and damaged trust.
Furthermore, product navigation was a barrier. Finding a specific bottom bracket or a compatible wheelset among 50,000 SKUs required advanced filtering and a well-structured navigation experience that their old system simply couldn’t process at speed.
Our Uniqueness: Building Systems That Handle Complexity
Managing 50,000 products across four countries requires more than a standard e-commerce setup. At this volume, every technical attribute and inventory rule must be perfectly synchronized, or the system quickly becomes unmanageable.
Our advantage is the ability to handle this complexity at the core. While many can set up a functional storefront, we specialize in the deep integration between Magento 2 and ERP systems like Horizon.
We move the operational logic away from manual work and into the system architecture itself. This technical depth ensures that even a massive international operation remains as stable and easy to manage as a small local shop.
This is the difference between a website that looks good and a professional commerce engine that actually supports global growth.
The Process: Designing for Scale
We focused on the technical requirements needed to remove the operational drag:
- Real-time ERP sync
We replaced manual stock updates with a direct Horizon ERP integration. Now, inventory updates instantly across all physical and online stores, regardless of which country the sale happens in.
- Localized multi-store logic
We implemented a Magento 2 multi-store solution live across four countries. This allows the team to run localized storefronts from one system, significantly reducing the manual workload of managing international markets.
- Catalog & Filtering optimization
With 50,000+ SKUs, navigation is critical. We optimized the product catalog and filtering logic to ensure that customers can find exactly what they need quickly, even with thousands of product variations.
The Transformation at a Glance
Feature | Before | After |
Inventory Management | Disconnected & Manual | Real-time (ERP Sync) |
Multi-Country Sales | Fragmented management | Unified Magento 2 Multi-store |
Catalog Size | 50,000+ SKU (Manual handling) | 50,000+ SKU (ERP Automated) |
Order Processing | Manual data synchronization | Fully automated data flow |
Results Achieved:
Today, Astra Velo operates as a truly international retailer. By moving the business intelligence out of manual spreadsheets and into a reliable system, we achieved:
1.Operational Freedom
The team no longer wastes time on repetitive data entry. Automated warehouse synchronization has turned inventory management into a steady, predictable operation.
2.Clear Visibility
Management now has real-time data on stock levels across all four countries. This creates a solid foundation for building a structured ecommerce growth strategy.
3.Visual & Sales Performance
The improvements in UI/UX and system speed have led to immediate results. As the management noted, the impact is already visible in both the website’s performance and the sales numbers.
“We have been working together relatively recently, but the result is already visible in both the visually improved website and sales results. Fast and accurate communication. Timely completion of assigned tasks and transparent reports. I recommend!” – Astra Velo Management.
Conclusion
A business with 50,000 products cannot be managed with tools designed for a small catalog. For Astra Velo, the shift was about moving to a professional commerce engine that could handle international scale.
By bringing all those loose ends into a single, reliable system, we moved the business from reactive troubleshooting to a steady, predictable operation.
Want similar results for your store?
If your current platform can’t keep up with your growth, let’s build something that can. Contact us.
