14 Dec , 2022 What is FOMO and how to use it? Valdis Strautiņš In the business space FOMO is a common acronym, but do you know what it stands for and how to use it? FOMO or fear of missing out is a commonly used tactic in marketing. Using this tactic brands can make their customers feel indirectly pressured to buy their products. How can you use it? -Show Stock Levels -Show Limited Time Discounts -Urge Your Shoppers To Checkout -Show off your most popular products -Show that people are buying from your store -Show social proof -Offer rewards for early decisions