How We Built a Scalable Multi-Country eCommerce Engine for Astra Velo
An established bicycle retailer with 50,000+ SKUs needed more than a website—they needed a scalable international commerce system.
Astra Velo
Astra Velo had the products, the locations, and the ambition to grow internationally — but their existing platform couldn’t keep up. Managing over 50,000 SKUs across multiple countries, inventories, and physical retail stores manually was creating operational drag and limiting growth. They needed a modern, scalable foundation that could handle complexity without slowing down the customer experience.
Services Provided:
- Magento 2 Multi-Store Development
- Custom UI/UX Design
- Horizon ERP Integration
- Advanced Product Catalog & Filtering Optimization
- Mobile Performance Optimization
The Challenge
The client possessed a massive catalog and a global vision, but their existing infrastructure had become a bottleneck. We identified five critical friction points that were capping their revenue and draining operational resources.
Infrastructure Scability
Existing platform couldn’t handle the scale of 50,000+ SKUs with complex product variations.
Multi-Market Fragmentation
No ability to run localized storefronts for multiple countries from one system.
Disconnected Inventory
Inventory across physical retail stores and online was disconnected and managed manually.
UX Search & Discovery
Product navigation and filtering was insufficient for a catalog of this size.
Operational Inefficiency
No automated order processing or warehouse data synchronization.
We have been working together relatively recently, but the result is already visible in both the visually improved website and sales results. Fast and accurate communication. Timely completion of assigned tasks and transparent reports on what has been done. I recommend!
Our Approach
Architecting Growth Through Technical Precision
Multi-Market Infrastructure
Built a Magento 2 multi-store solution with localized storefronts for 4 countries, each with its own inventory and pricing rules
Performance-First UI/UX
Designed a custom UI/UX tailored to the brand, optimized for mobile and built to handle high traffic volumes
ERP & Operations Integration
Integrated fully with Horizon ERP, enabling automated order processing, real-time stock synchronization, and centralized warehouse and accounting data
Intelligent Catalog Architecture
Implemented advanced product filtering and catalog architecture to make 50,000+ SKUs navigable and conversion-friendly
Want Similar Results For Your Store?
If your current platform can’t keep up with your growth, let’s build something that can.
Results We Delivered
The results highlight the measurable impact of our collaboration—turning strategy, technology, and execution into real business growth.
Launch a store that dominates the market?
We take care of the technical details so you can focus on scaling your business and increasing revenue.
Our Approach:
- 60-minute strategy call to understand your vision
- Complete technical analysis
- Custom development proposal
- Success roadmap showing profitable store plan
- 100% risk-free – launch success guaranteed