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How We Built a Scalable Multi-Country E-commerce Engine for Astra Velo

An established bicycle retailer with 50,000+ SKUs needed more than a website—they needed a scalable international commerce system.

How We Built a Scalable Multi-Country E-commerce Engine for Astra Velo
CUSTOMER SAY:
Excellent
Magento 2 multi-store solution live across 4 countries
50,000+ SKUs with full ERP automation
Real-time inventory sync across all physical + online stores
Magento 2 multi-store solution live across 4 countries
50,000+ SKUs with full ERP automation

Astra Velo

Astra Velo had the products, the locations, and the ambition to grow internationally — but their existing platform couldn’t keep up. Managing over 50,000 SKUs across multiple countries, inventories, and physical retail stores manually was creating operational drag and limiting growth. They needed a modern, scalable foundation that could handle complexity without slowing down the customer experience.

Astra Velo screenshot
Astra Velo screenshot

Services Provided:

  • Magento 2 multi-store development
  • Custom UI/UX design
  • Horizon ERP integration
  • Advanced product catalog & filtering optimization
  • Mobile performance optimization

The Challenge

The client possessed a massive catalog and a global vision, but their existing infrastructure had become a bottleneck. We identified five critical friction points that were capping their revenue and draining operational resources.

Infrastructure Scability

Existing platform couldn't handle the scale of 50,000+ SKUs with complex product variations.

Multi-Market Fragmentation

No ability to run localized storefronts for multiple countries from one system.

Disconnected Inventory

Inventory across physical retail stores and online was disconnected and managed manually.

UX Search & Discovery

Product navigation and filtering was insufficient for a catalog of this size.

Operational Inefficiency

No automated order processing or warehouse data synchronization.

Normunds
We have been working together relatively recently, but the result is already visible in both the visually improved website and sales results. Fast and accurate communication. Timely completion of assigned tasks and transparent reports on what has been done. I recommend!
Normunds
Normunds
Manager of VeloAstra

Our Approach

Architecting Growth Through Technical Precision

  • Multi-Market Infrastructure

    Built a Magento 2 multi-store solution with localized storefronts for 4 countries, each with its own inventory and pricing rules

  • Performance-First UI/UX

    Designed a custom UI/UX tailored to the brand, optimized for mobile and built to handle high traffic volumes

  • ERP & Operations Integration

    Integrated fully with Horizon ERP, enabling automated order processing, real-time stock synchronization, and centralized warehouse and accounting data

  • Intelligent Catalog Architecture

    Implemented advanced product filtering and catalog architecture to make 50,000+ SKUs navigable and conversion-friendly

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Results We Delivered

The results highlight the measurable impact of our collaboration—turning strategy, technology, and execution into real business growth.

-75% Manual labor Reduced manual processes in warehousing and accounting.
4 Countries Decision speed Localized pricing, currency, and inventory on one platform.
Real-time Inventory Sync Automated stock across all physical & digital channels.
Results We Delivered
Form

Launch a store that dominates the market?

We take care of the technical details so you can focus on scaling your business and increasing revenue.

Our Approach:

  • 60-minute strategy call to understand your vision
  • Complete technical analysis
  • Custom development proposal
  • Success roadmap showing profitable store plan
  • 100% risk-free - launch success guaranteed

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