How We Rebuilt Evelatus Into a Baltic E-Commerce Platform for 860,000 Products
A manufacturer and retailer with 31 stores across the Baltics needed more than a website refresh — they needed a fully automated, multi-country commerce engine capable of handling one of the largest product catalogs in the region.
Evelatus
Evelatus has spent 19 years building one of the most recognised electronics brands in the Baltics — 31 physical stores, their own product manufacturing, and a catalog spanning phones, accessories, tablets, audio, and more. The brand was already strong. The operation was growing. But the e-commerce platform was quietly costing them revenue every single day.
Customers in Estonia and Lithuania were landing on a site that wasn’t built for them — wrong language, wrong delivery options, wrong payment methods. Business clients had no dedicated buying experience.
Services Provided:
- Full UX/UI Redesign
- WooCommerce Platform Migration And Rebuild
- ERP Integration And Full Catalog Automation
- GeoIP-Based Checkout, Stock, And Delivery Localisation
- Elasticsearch Integration For High-Performance Search
- B2B Pricing, Credit Limits, And Custom Product Visibility (B2B King)
- Klaviyo Email Marketing Integration
- DeepL + Polylang Automated Translation
- Bundle Deals And Loyalty Points System
- Instalment Payment Integrations
- SEO Redirect Preservation From Legacy Platform
The Challenge
Scaling a 19-year-old business across three Baltic markets required a platform rebuilt from the ground up.
Platform Built for a Fraction of Current Scale
The existing site was a single-market, single-language store with no architecture capable of supporting the volume, complexity, or international ambitions of the business.
860,000 Products Managed Manually
With no ERP integration, stock levels, prices, descriptions, and images across a massive catalog required constant manual updating — creating errors and operational drag across all three markets.
No Cross-Border Localisation
Customers in Estonia and Lithuania had no country-specific experience — wrong delivery options, wrong language, and wrong payment methods at checkout were costing sales in both markets.
No B2B Infrastructure
Evelatus serves both consumers and business clients, but had no way to offer individual pricing, credit limits, or controlled product visibility — leaving an entire revenue segment unaddressed.
No Tools to Drive Repeat Purchases
With no email marketing automation, no loyalty programme, and no bundle mechanics, the platform had no built-in way to increase order value or bring customers back.
Our Approach
Conversion-Focused Electronics UX/UI
Designed and built a custom UX/UI optimised for a high-volume electronics catalog — clear navigation, fast filtering, and a conversion-focused product and checkout experience across desktop and mobile
Integrated Bundle Sales System
Integrated bundle deals allowing Evelatus to package related products at better prices, directly increasing average order value at the point of purchase
Custom B2B Commerce Infrastructure
Built a full B2B layer with individual pricing, credit limits, and custom product visibility per business client — activating a revenue channel the old platform couldn’t support
Personalised Email Automation Infrastructure
Integrated Klaviyo for personalised email marketing, automated campaigns, and customer segmentation to drive repeat purchases and recover abandoned carts
Automated Multilingual Expansion System
Connected DeepL and Polylang for automated content translation, ensuring the full catalog is available in all required languages without manual effort — enabling real expansion into Estonia and Lithuania
GeoIP-Powered Market Localisation
Implemented GeoIP-based localisation so each market sees relevant stock, delivery options, and payment methods automatically — removing friction for cross-border customers
Scalable Product Search Experience
Integrated Elasticsearch for fast, accurate search across 860,000 products, ensuring customers find what they need quickly regardless of catalog size
SEO Migration Without Traffic Loss
Preserved all SEO value from the legacy platform through a fully mapped redirect system, protecting organic traffic through the migration
Results We Delivered
The results highlight the measurable impact of our collaboration—turning strategy, technology, and execution into real business growth.
Launch a store that dominates the market?
We take care of the technical details so you can focus on scaling your business and increasing revenue.
Our Approach:
- 60-minute strategy call to understand your vision
- Complete technical analysis
- Custom development proposal
- Success roadmap showing profitable store plan
- 100% risk-free – launch success guaranteed