EMI – International nail design brand
With over a decade of experience in the industry, EMI has become a trusted partner for nail professionals worldwide. Today, EMI is a global brand with a presence in more than 30 countries.
EMI
EMI is a globally recognized brand in the world of salon manicure, bringing together industry leaders and stylish women from 33 countries. Known for its European quality, constant innovation, and unique approach to nail design, EMI also provides comprehensive business solutions for beauty salons.
In addition to top-tier products, EMI offers expert training courses, including combined manicure techniques, nail design, and individual coaching. By optimizing the digital experience, we achieved significant growth.
What we did
Research + Discovery UX + Content Strategy Interactive Design Marketing Collateral + E-Commerce
Industry
Beauty
Location
Latvia
Website
Business problem
EMI had an outdated e-commerce system that lacked flexibility in content editing and provided no email automation. Their digital infrastructure needed a modern, scalable solution to drive growth:
- Create a freshly designed and highly flexible e-commerce platform
- Implement an upsell system to increase average order value
- Develop a complete email automation infrastructure to boost customer retention and engagement
- Highlight key sections such as sales, new arrivals, and trending products to enhance user experience
What we achieved:
- Designed and developed a modern, user-friendly website with flexible content management.
- Implemented an upsell system to promote additional purchases.
- Created dedicated sections for sales, new arrivals, and trending products to drive engagement.
- Improved site speed and UX, leading to a 36% decrease in bounce rate.
- 60-minute strategy call to understand your vision
- Complete technical analysis
- Custom development proposal
- Success roadmap showing profitable store plan
- 100% risk-free - launch success guaranteed