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Vaskala - Leather accessories

VASKALA is a globally recognized Latvian brand in the world of premium leather accessories, uniting design lovers and quality seekers across Europe and beyond. Known for its Scandinavian-inspired minimalism, ethical production, and timeless design, VASKALA creates handcrafted bags that reflect both elegance and function.

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Vaskala

The brand is built on European craftsmanship values and offers sustainable, long-lasting fashion made entirely in Latvia. Every piece is produced on-site, with the majority of the process being meticulously handmade. This dedication to craftsmanship ensures that each Vaskala item meets our high standards of quality and durability. VASKALA also supports conscious consumption through repair services and local artisan partnerships. VASKALA also supports conscious consumption through repair services and local artisan partnerships.

What we did

Research + Discovery
UX + Content Strategy
Interactive Design
Marketing Collateral

Industry

Accessory

Location

Latvia

Website

https://www.vaskala.com/

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Our results
Switching from Wix, WD Market delivered a fast, mobile-friendly, and conversion-driven website. A big step forward in design, performance, and user experience.
+31%
Conversion Rate
+20%
Revenue From Emails
+40%
Increased Loading Speed

Business problem

Vaskala faced multiple business challenges that needed to be resolved in terms of automation, sales growth, cust:

  1. Automate B2B Wholesale with customer profiles, custom pricing, and special offers
  2. Boost Average Order Value with up-sells, bundles, and redesigned product pages
  3. Increase Conversion Rate through trust-building design, better navigation, and clear delivery info
  4. Execute full SEO link (URL) migration and ensure complete data retention during transition from the previous WIX platform
  5. Implement Automated Email Flows
  6. Redesign Product Pages with social proof: reviews, images, videos, Instagram feed
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Erika Rudika
CEO of "Vaskala"
Migrating from Wix, we finally overcame design and integration limitations. WDMarket delivered a fully custom, mobile-friendly site tailored to our brand - with fast load times, clear navigation, easy shopping, and trust-building design. The improved user experience led to a noticeable increase in conversion rates. A major upgrade that improved both experience and performance. Highly recommended!
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What we achieved:

  • A lot of social proof elements (Instagram feeds, social rating, reviews, images, video’s)
  • Fast clickable up-sell and bundle offers
  • CRO (Conversion Rate Optimization) fully optimized for mobile devices
  • Clear and transparent messaging about delivery times, shipping costs, and return policies
  • Automated email flows
  • SEO link migration successfully completed
  • Fully customized design
  • Fast-loading website performance across all devices
  • Intuitive site navigation
  • Added FAQ, to answer client questions and doubts

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