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2Zoles

2 Zoles

2 Zoles is a family-run shoe store offering carefully selected footwear for children and women, known for comfort, quality, and support for growing feet. Each product is thoughtfully chosen to ensure comfort, healthy foot development, and a distinctive, well-designed style.

2 Zoles

Footwear store designed to help parents easily find high-quality, comfortable, and stylish shoes for their children. The store focuses on footwear that truly supports healthy, growing feet, offering a thoughtfully curated selection of children’s and women’s shoes known for comfort, durability, and smart design.

Every item is selected with attention to quality materials, craftsmanship, and proper foot support. In addition to footwear, 2 Zoles offers everyday accessories such as socks, hats, gloves, and hair accessories that meet the same standards of comfort and quality.

What we did

Research + UX/UI + Online store

Industry

Clothing

Location

Latvia

Website

https://2zoles.com/en

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Our results
+12%
Concersion Rate
+85%
Improved Loading Speed
+13%
Increased Avarage Order Value

Business problem

Previously, the platform was built long time ago on WordPress with WooCommerce, and due to various tehnical limitations it become slow and increasingly difficult to maintain. For this reason, the entire store was migrated to Shopify, resulting in significant impovements:

  1. All product categories were successfully migrated to the Shopify platform.
  2. The store is now integrated with the Resico ERP system, including automated inventory synchronization.
  3. The overall site loading speed has been significantly improved.
  4. Recreate product page with more: social proof elements, as images, rewiews, videos, instagram feed.
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Daiga
CEO of ''2 Zoles''
I am truly grateful to the WD Market team for the new online store 2zoles.com – especially to Tomas! From the very beginning, they were genuinely interested, paid attention to every little detail, and worked quickly and carefully. Communication was easy, clear, and pleasant – I could ask questions at any time and almost always received an immediate response. We communicated via WhatsApp, which made the whole process even smoother. There were no complicated work platforms where an ordinary person can hardly understand where and how to reply :).
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What we achieved:

  • CRO optimised for mobile
  • Clear messaging about delivery
  • USP(Unique selling proposition points) to convince the buyer
  • A lot of social proof elements (Instagram feeds, social rating, reviews, images, video’s)
  • Improved loading speed
  • The time required to complete a purchase has been reduced
  • Synchronized product inventory and orders in shopify with recisio ERP

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