ColeTac Europe - Military equipment
Cole-TAC is a tactical accessory manufacturer, dedicated to creating the toughest gear for shooting enthusiasts and agencies demanding perfection from their equipment.
Cole -TAC
Cole-TAC is known for their engineering precision and commitment to quality, Cole-TAC has grown into a trusted brand with manufacturing in both the USA and Europe. Their team includes former military members who understand the expectations of the field. They design and test thier products to manufacture the toughest, most durable, most innovative gear. They are mechanical engineers and shooting enthusiasts solving issues from both the engineer and customer perspective. Their facility is equipped to produce high volumes of complex products while focusing on individual customer needs. They create effective designs that allow their gear to last longer, enhance performance, and exceed expectations.
In collaboration, we optimized their digital experience across key markets—enhancing performance, localizing content, and streamlining the customer journey. The result: significant growth in traffic, engagement, and conversions across their eCommerce channels.
What we did
Research + Discovery UX + Content Strategy Interactive Design Marketing Collateral
Industry
Tactical accessory
Location
Latvia
Website
Business problem
Cole-TAC Europe faced multiple business challenges that needed to be addressed in areas of B2B/B2C integration, automation, international reach, and design flexibility:
- Unify B2C and B2B stores into a single platform. Previously, the company operated two separate websites—one for retail and another for wholesale. Now, both audiences are served from a single streamlined online store
- Automate B2B order processing, which was previously handled manually via emails and messages. Now, everything runs through the new e-commerce platform with a dedicated B2B client portal, where wholesale clients can log in, view their own pricing and conditions, and place orders independently
- Expand international presence by adding 7 language options to the site (previously only one language was available), resulting in increased orders from foreign countries
- Overcome limitations of the old store’s visual design. The previous system restricted visual and layout customization. The new store offers unlimited design possibilities, allowing for better branding, user experience, and marketing capabilities
- 60-minute strategy call to understand your vision
- Complete technical analysis
- Custom development proposal
- Success roadmap showing profitable store plan
- 100% risk-free - launch success guaranteed