How we turned a fast-growing Latvian retailer's fragmented systems into a unified, revenue-driving machine — by fixing the engine, not just the dashboard
Profcentrs.lv was growing fast, but their old tech setup couldn’t keep up. Running two separate brands with disconnected stock across physical and digital stores meant daily manual work, wasted marketing budget, and frustrated customers hitting “out of stock” on items that were actually available. They didn’t need a prettier website — they needed a smarter system underneath it.
Scaling an e-commerce brand requires more than just a storefront; it requires operational harmony. We identified five critical friction points that were capping the brand’s growth and draining internal resources.
Stock levels in physical stores didn't match what customers saw online, causing constant manual double-checks
Two separate brands split the marketing budget, weakening both instead of strengthening one
The website wasn't optimized for modern user behavior, creating a "digital ceiling"
No single source of truth across warehouse locations
Manual inventory updates created delays and customer-facing errors
Merged two separate brand identities into one unified visual and messaging direction, maximizing marketing spend on a single, powerful presence
Centralized data warehouse merging 120+ stores, ERP, POS & WooCommerce into one source of truth across all 5 markets.
Executed a full GA4 migration with custom event tracking and BigQuery integration to capture deep user behavior.
Developed consolidated dashboards for high-level KPIs, store-by-store comparisons, and automated error monitoring.
The results highlight the measurable impact of our collaboration—turning strategy, technology, and execution into real business growth.
