2 tips on choosing the right social media platform for your business

Finding the right social media platform for your business can be challenging. We are here to give you some tips so that you can get the most out of them!

1. Where is your target audience?

It’s important to be on the platforms where you CAN REACH your target audience not where you would like to be. Research where is your target audience that would be willing to buy your products not only like them.

2. Determine the primary goal of the social media platform.

There are 2 main goals for any social media platform – to reach new people or nurture them.

If you choose one main platform for your audience, where you can reach new people, and grow your business. All your other social media profiles could be informal. 

For example, you can use YouTube to attract new people by making informal videos, but at the end of the video, you can mention that you are also on Instagram, Facebook, etc.. 

Given the fact that the people have already got to know you a little bit, there is a high chance that they will follow you on other platforms, where you can give a little different content. It also depends on what you need in your business right now. Maybe you already have a large audience and just need to nurture them. 

Have you already found which social media platforms work best for your business? Let us know in the comments down below! 👇