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LYL - Supplement brand

LYL love your life is one of the top 50 world class health supplement manufacturers.

LYL

With a passion for what they do, they provide a clinically supported, extensive range of high-quality supplements and health-related products. Together, we developed a CRO-focused product page and email automation system that led to impressive results.

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What we did

Research + Discovery
UX + Content Strategy
Interactive Design
Marketing Collateral

Industry

Supplements

Location

Latvia

Website

https://lyl.eu/en/

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Our results
Great team! The website reflects modern IT and design trends, was delivered on time, and supported with fast, dynamic communication.
+17%
Conversion Rate
+24%
Increased Average Order Value
-31%
Decreased Bounce Rate

Business problem

LYL Love Your Life® faced several challenges that needed resolution in order to improve automation, revenue growth, and marketing performance:

  1. Recreate the product page with strong visuals, selling USPs, and trust-building elements
  2. Increase Average Order Value (AOV) with upsells, bundles, and special pricing
  3. Implement a multi-language and multi-currency setup to improve accessibility across Europe
  4. Add a tracking system to monitor customer purchase behavior
  5. Develop an email automation system to improve engagement and revenue
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Agnese Brige
Head of E-Commerce
Great team, the implemented project (web) perfectly reflects IT and design trends, the service was provided within the agreed time and in general within very operational deadlines. Dynamic communication and rapid support! Let’s continue our cooperation in the implementation of future steps!
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What we achieved:

  • Completely redesigned product pages with high-quality visuals, customer testimonials, and key USPs.
  • Added social proof elements such as reviews, ratings, and user-generated content.
  • Implemented special bundle offers (e.g., 2+1, 3+2) to increase AOV.
  • Introduced trust-building badges (e.g., organic, clinically tested, etc.).
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