10 Dec , 2022 What is influencer maketing? Valdis Strautiņš Influencer marketing means that a brand is collaborating with an online influencer to market their products or services. (Influencers – persons, who have a dedicated social following and are viewed as experts within their niche). Why is influencer marketing useful? Given the fact, that there are many different social media platforms and consumers are able to view the content they want, it creates a problem for brands – how to effectively reach their customers? It’s known, that consumers are becoming more sceptical of brands and their marketing tactics, in other words – it’s harder to gain their trust, but influencers already have a niche audience that trusts them, which means that it is a great opportunity for brands to market their products. What should brands be aware of when working with an influencer? Brands need to remember that when an influencer is marketing your product, they also leave a mark on your brands reputation, that’s why it is so important to work with someone, whose content aligns with your brand’s values and overall image, otherwise, it might harm your brand. Fake followers Yes, influencers can buy fake followers if they want others to think that they have a bigger audience. Check out how many followers they have and how many of them actually interact with their content, that way you can make sure that your product advertisements will reach new people.