08 Dec , 2022 What are the top 4 benefits of e-mail marketing? Valdis Strautiņš We know that you must have heard that e-mail marketing should be left in the past, but what if we told you that it’s not true? 1. Generating traffic to your site You have made amazing content on your page, for example, a blog, but how can you let your customers know about it? E-mail marketing is the answer. E-mail marketing campaigns will send traffic to your site and keep your customers engaged with your brand. Remember, that if you link to your content, there should also be a CTA (call to action) button. 2. Providing more value to your audience Providing value is important for any business so that your customers will keep coming back and one of the best ways to provide that is by e-mail marketing, because, even when customers aren’t making any purchases, you can still add value. If you continuously provide value for your audience, more people will pay attention and you’ll produce a higher ROI. 3. Improving sales With e-mail marketing, you can offer customers special deals or remind them about their abandoned carts. You can also encourage purchases to a specific audience. 4. Cost-effective strategy E-mail marketing is pretty cheap, compared to other traditional marketing tactics, because it requires only time, resources and maybe specialist software (to automate track and evaluate emails) to create effective content.